SYLLABUS

MONTH 1

commissioning editors: how they tick (FREE)

choosing your subject

breaking into the business - the rough way

pitching: one-on-one part 1

MONTH 2

pitching: one-on-one part 2

marketing through trade events and festivals part 1

marketing through trade events and festivals part 2

effective use of trailers

MONTH 3

marketing through websites I

marketing through websites II

marketing through newsletters

pitching: public

MONTH 4

writing treatments that’ll make them want to buy I.

writing treatments that’ll make them want to buy II.

writing scripts that’ll make them want to buy I.

writing scripts that’ll make them want to buy II.

MONTH 5

cross-marketing: squeezing more out of your project

intelligent funding

distribution old vs. new strategy

negotiating your deal

MONTH 6

case study 1 part I.

case study 1 part II.

case study 2 part I.

case study 2 part II.

MONTH 7

marketing: the right slots

creating an effective showreel

generating press

generating press: case study

MONTH 8

Bonus tutorial (only for those participants who pay the reduced rate)

Please note: content and order maybe subject to change.